Service · Tracking & analytics

Data you can actually trust.

80% of the SMEs I see have GA4 installed but measuring it wrong. Most marketing decisions are being made on fundamentally broken data. I fix that before doing anything else.

Book a diagnostic See pricing and scope

When you should call.

If you recognise 3 or more of these situations, it's worth a conversation.

If this is happening to you…

You have GA4 but never look at the reports because they tell you nothing useful
Your events aren't firing or they're duplicated
iOS 14.5 and ad blockers have broken your tracking
You don't know if Google Ads has brought real sales or just impressions
You have 3 data sources (GA4, CRM, Ads) that never agree
Monthly reporting done by hand in Excel and never finishes

What changes

GA4 properly configured with events specific to your business
Server-side tracking via GTM Server (Cloud Run or Stape)
Multi-touch attribution connecting first touch to sale
Conversions API for Meta + Enhanced Conversions for Google
Monthly dashboard with unified data, not 4 different sources
Compliance with Consent Mode v2 and GDPR

How I work.

Structured method, no BS. Every phase with a clear objective and a concrete deliverable.

Phase 01 · 5 days

Audit

I review your current GA4, what's being measured, what's broken.

Phase 02 · 10 days

New GTM

GTM setup with events for your funnel, cleaned-up dataLayer, debugging.

Phase 03 · 14 days

Server-side

GTM Server, Conversions API, Enhanced Conversions, CRM integration.

Phase 04 · 7 days

Dashboard

Looker Studio with the views you need. Training to read it.

What it costs.

Indicative pricing. No overage, no surprises, no long contracts.

Reference investment

Full tracking setup

Audit of current GA4/GTM
New GTM setup
Server-side via GTM Server
Conversions API + Enhanced Conv.
Looker Studio dashboard
Training + documentation

From €2,500 + VAT · free exit with 30 days notice

One-off setup. After the setup, maintenance only if there have been major changes to the site or CRM. Operating cost of server-side: ~€10–30/month on Google Cloud.

Direct questions.

Do I really need server-side?

If you run ads and spend more than €5K/month, yes. Without server-side, you lose 20–40% of the real signal (ad blockers, iOS, etc.) and the ad platforms optimise on incomplete data.

What about GDPR and Consent Mode?

Setup with Consent Mode v2 as standard. No analytics or advertising events fire without explicit consent. Compliance from day one.

Why doesn't my current GA4 work?

Usually 4 reasons: events badly configured, uncleaned dataLayer, no server-side, duplicated conversions. 3 of these 4 normally show up in accounts "set up by someone else".

Does it work with my CRM?

If your CRM exposes an API or webhooks (HubSpot, Pipedrive, Salesforce, Holded, Zoho…), yes. If it's a custom CRM, we look at it case by case.

Have doubts about your tracking?

30 minutes free. Share your GA4 screen and I'll tell you 3 events that are probably broken without you knowing.

Book 30 minutes