Service · Google Ads

Google Ads that pay for themselves.

If you've been burning budget on Google for more than 6 months without knowing what actually works, you don't need me — you need to stop investing blind. Management focused on real margin, not impressions.

Book a diagnostic See pricing and scope

When you should call.

If you recognise 3 or more of these situations, your Google Ads account is eating margin without you noticing.

If this is happening to you…

The account was set up by someone years ago and nobody has touched it properly since
You have campaigns with mixed match types and you don't understand why
Performance Max eats more than 60% of the budget without you knowing where it goes
You record conversions without knowing if they repeat or come from the same user
Official ROAS says 4× but your actual bank balance doesn't back that up
You've tried 2–3 agencies and they all say "it's not the right time"

What changes in 90 days

You know exactly where every lead comes from and what it's worth (server-side tracking)
Every campaign has a clear objective and a weekly KPI
Performance Max is constrained to categories that matter to you
You get honest monthly reporting, not dressed up
Budget reorganised by real margin, not by impression volume
You can sleep at night because the account isn't a black box

How I work.

Four phases, 90 days. No BS, no "we'll do creative before we have tracking", no pretty dashboards that say nothing.

Phase 01 · 7 days

Forensic audit

I review 5 years of history. Which keywords burn money, which creative works, which geos give up.

Phase 02 · 14 days

Real tracking

GA4 + server-side + CRM integration. Without honest tracking, any optimisation is pure luck.

Phase 03 · 30 days

Restructuring

Match types, campaign structures, Performance Max segmentation. Aggressive negative keywords.

Phase 04 · ongoing

Weekly optimisation

Review every Monday. Monthly report with analysis (not just charts). Quarterly strategy session.

What it costs.

Indicative pricing. Each case is adjusted to account size and integration complexity. No overage, no surprises, no long contracts.

Monthly management fee

Accounts with €5,000–€15,000 / month in ad spend

Initial audit included (week 1)
Server-side tracking setup
Weekly campaign management
Monthly reporting with analysis
Quarterly strategic review
Direct support by email/WhatsApp

From €1,200 / month · + VAT · free exit with 30 days notice

For accounts spending less than €5K/month: I recommend the 90-minute Diagnostic instead of monthly management. For accounts above €15K/month: tailored proposal with deeper involvement.

Direct questions.

Do you take a commission on ad spend?

No. My fee is for the management work, not for how much you invest. That way, if I advise you to cut budget because it's worth it, I lose nothing. There's a real conflict of interest in the agency model of "10% of ad spend".

When will I see results?

Month 1 won't look very different yet — I'm building the tracking and auditing. Month 2–3 you'll see CPA drop 20–40% in categories that allow it. Month 6 is when you have enough data for strategic decisions.

What's the minimum account size?

Below €1,000/month in ad spend, my fee doesn't pay off. For those cases I'd rather recommend training or a one-off diagnostic where I set up the system and you run it yourself afterwards.

What if I currently have an agency that isn't working?

You can come to me for a transition month while you close out the agency. I do the audit while they're still in place, so you don't lose budget during the handover. Most agencies accept the audit without feeling threatened.

Want to know what needs fixing in your account?

30 minutes free, by video call. You share your Google Ads screen and I'll tell you 3 things I'd treat as priority. No commitment.

Book 30 minutes