Every client who joins Petit Roig starts with the same thing: an audit of their website. Not the 40-page version with charts that some agencies sell for €2,000. The practical version: one hour with a laptop and a notebook, running through 12 points. If I find serious problems, I know where to start. If I don't, that means the lever is somewhere else (product, team, market).
Here's the full checklist. You can do it yourself. If you find three or more broken points on your site, you already have a minimum work plan for the coming week.
Preparation (5 minutes).
Open three tabs:
- Your website in incognito mode.
- Google's PageSpeed Insights.
- Google Search Console (if you don't have it yet, it's free and takes 5 minutes to set up).
Jot down in a notebook or doc: name of the point + "OK" or "fix". Don't stop to fix anything yet. The goal of this hour is to see everything. We fix later.
Block 1 · Technical (15 minutes).
Page speed.
If PageSpeed Insights scores you under 70 on mobile, you're losing visits. Under 50, it's serious. Look especially at LCP (Largest Contentful Paint): it should be under 2.5 seconds.
HTTPS and a clean certificate.
No page should be served over HTTP. If you see a "not secure"
warning in the browser, you're losing 30% of visitors before they
even look at anything. Also check that http://
redirects to https:// and that www and
non-www both end up in the same place.
Indexing in Google.
Search on Google: site:yourdomain.com. Are your
pages showing up? How many? If fewer appear than you actually
have, there's some kind of blocker (probably robots.txt
or noindex in the wrong place).
Errors in Search Console.
Under "Pages" in Search Console, look for indexing errors (404, 500, redirect loops). If you have more than 10-15 without explanation, it's a sign something is wrong with the structure.
Block 2 · Content and SEO (20 minutes).
Title and meta description on the home page.
The <title> should be 50-60 characters and
contain your value proposition + city or service area if you do
local work. The meta description: 140-160 characters
explaining why it's worth clicking. Neither can be duplicated on
other pages.
One H1 per page — and only one.
Each page should have a single <h1> that
clearly states what you'll find there. It can't be the logo
(common problem). It can't be a vague slogan. It has to answer
the question "what is this page?" in 6-12 words.
Basic Schema.org.
If you have a local business, you should have LocalBusiness
with address, opening hours and phone. If you sell products,
Product. If you offer professional services,
ProfessionalService. One well-done piece is worth more
than three done badly.
Orphan pages.
Do you have pages that aren't linked from anywhere else? They're invisible to Google and to users. Each important page should be linked from at least two other pages on your site.
Block 3 · Conversion (15 minutes).
CTA visible without scrolling.
Open your home page on mobile. Can you see an action button (contact, book, buy) without scrolling? If you have to scroll down to see it, most visitors won't get there. The rule is: one single primary action per page, visible from the very first moment.
Short form.
For every extra field you ask for, you lose between 8-12% of conversion. If your contact form has more than 5 required fields, ask yourself which are truly essential. Rule of thumb: name, email, message. The rest, optional.
Credible social proof.
Do you have testimonials with a photo and a name? Real client logos? Case studies with numbers? A site without social proof stands out as much as a person with no references. Three testimonials with a name and face count for more than twenty anonymous ones.
Tracking that actually works.
Do you have GA4 installed? Are you correctly capturing the events that matter (clicks on email, phone, WhatsApp, form submit)? If the answer is "I have GA4 but I don't know what it measures", it's probably not measuring anything useful. To audit it: go to your site, click the phone number, and check GA4 > Realtime reports to see if the event came through.
What to do with the result.
At the end of the hour you have a list of points marked "OK" or "fix". What usually happens is:
- 0-2 "fix" points: the site is fine. Your lever is somewhere else (product, offer, ads). Don't touch anything here.
- 3-5 "fix" points: there's work to do but it's manageable. A week or two with clear priorities can sort it out.
- 6+ "fix" points: the site isn't supporting your business. You can either fix it or build a new one. The second option is often cheaper than the first, even though it sounds counterintuitive.
Important: not all "fixes" carry the same weight. A point 02 (HTTPS broken) is more serious than a 06 (duplicated H1). Prioritise by impact: technical > conversion > detailed SEO. If you're short on time, tackle the whole of Block 1 before touching anything in Block 2.
And if you want me to do it.
The audit you've just done is exactly the first version of the one I'd do. The difference is that I take 8 to 12 hours — because from here I dig into each of the points marked "fix" and bring you concrete solutions with time and impact estimates. You'd need me less if you've done this audit yourself, because you already know where it hurts.
If you've done the checklist and have 4+ "fix" points and don't know where to start, talk to me for 30 minutes free. No sales agenda. I can tell you which point I'd tackle first and why — and if it's not something for Petit Roig, I'll refer you to someone it is for.
Found 4+ points to fix?
Book 30 minutes free and I'll tell you which one I'd tackle first and why. No sales agenda, no blank quote forms.
Book 30 min